PELAKSANAAN PROMOSI KEPARIWISATAAN SAMOSIR OLEH DINAS PARIWISATA, SENI DAN BUDAYA KABUPATEN SAMOSIR

Abstract

The purpose of this research was to investigate the implementation
of Samosir tourism promotion conducted by department of tourism, arts and
culture Samosir regency in increasing the number of tourists, obstacles
encountered and traveler feedback on the implementation of the promotion
has been done.
This research uses theory of Yoeti (1996) to explanation on the
implementation of Samosir tourism promotion conducted by department of
tourism, arts and culture regency Samosir using promotional mix are
grouped on the advertising, sales support and public relations.
The method of this research is using qualitative descriptive analysis
method. Analysis on this research based on literature, observation and
direct interview with informan who consider able to provide information
relating to problem examined.
The number of tourist visits to Samosir increasing every year. It can
not be separated from efforts to implement the promotions by the
department of tourism, arts and culture Samosir regency and be the
barometer success of marketing strategy that has ben done.
Key Words: Advertising, Public Relation, Promotion and Sales Support