STRATEGI KOMUNIKASI PT. ANDALAN MITRA PRESTASI PADANG DALAM MEREKRUT CALON TENAGA KERJA INDONESIA

Abstract

Negative news about the migrant workers abroad so much grown in
various media that makes a job as a migrant worker as a scary thing for some
people. to overcome this we need a way or solution in order to work as migrant
workers are no longer considered to be a scary thing. efforts that can be done by.
Mainstay Partners Achievement Padang as Prospective migrant recruiter include
making communication to the public. In the communication must have certain
strategies in order to achieve the desired goal. This study aims to determine how
the communication strategy of PT. Andalan Mitra Prestasi Padang in the
Indonesian Labor candidate recruiting and what are the factors - factors
supporting and inhibiting the Indonesian Labor candidate recruiting.
This research was conducted in PT. Andalan Mitra Prestasi Padang Jl. No.
Lt. S.Parman. 81-82B Padang, West Sumatra. This study used a qualitative
descriptive method using a model of interactive data analysis and Hubermen
Miles. Data - the data obtained were then processed for reduction, served to
produce a general conclusion.
From the results of the study showed that the communication strategy by
PT. Andalan Mitra Prestasi Padang Achievement in recruiting candidates among
migrant workers through persuasive and educative approach, cooperation,
coordinative and integrative, the Internet, and flyers. The supporting factors in
recruiting candidates TKIs is the existence of the Mobilization Permit (SIP), Job
Order and Demand Letter, facilities and infrastructure such as service vehicles, the
info TKI successful, communicators who have credibility in the field of
employment and placement workers and inhibiting factors, among others, is the
presence of negative issues, public ignorance, and lack of family consent.
Keyword: communication, communication strategy, and recruitment