EFFECT ON BUSINESS MARKETING IMPROVED SALES (Survey On Bricks Industrial District of Ukui, Kab. Pelalawan)

Abstract

This study departs from the problems of the high level of competition in
the industry viewed from the brick sales attainment targets are not realized in the
brick industry for three years terakhir.adanya unrest in considering industrial
entrepreneurs brick brick brick is a privately owned business that looks to the
brick entrepreneurs to support their families .. The purpose of this study was to
determine the marketing efforts on brick industry to increased sales and marketing
efforts to effect an increase in sales (survey bricks industry in the district Ukui
Pelalawan. This study analyzed the data by using quantitative descriptive analysis
and to answer the hypotheses that have been proposed statistical analysis
performed using simple linear regression. Results of the study concluded that the
overall marketing effort is considered to be good and increase in sales ririskiky a
whole is considered very good. Based on the analysis of data through statistical
analysis, it can be seen b ahwa independent variables (Business Marketing) has a
moderate effect on the variable d ependen (Increased Sales). Variable independe
(Business Marketing) provide a positive and significant effect on the variable d
ependen (Increased Sales), so that when the independent variables improved it
will cause an increase in the dependent variable.
Keyword : Marketing efforts, Increasing Sales, Industry