PENGARUH KUALITAS APLIKASI DAN KEAMANAN BERTRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DI MAHASISWA FKIP UNIVERSITAS RIAU

Abstract

Abstract: This study aims to determine the effect of application quality and
transaction security on consumer purchasing decisions of e-Commerse shopee at FKIP,
Riau University. The population in this study were students from FKIP, Riau University
who made purchases through the e-Commerse shopee application. This number cannot
be determined. The sampling technique uses the snowball sampling method, which is a
way to identify, select and take samples in a continuous network or chain of relationships
until the number of samples in this study is 100 respondents. The data analysis used is
the prerequisite test that has been carried out by the SPSS Statistics Version 22 program.
The results of the study state that 1) Application Quality has a positive and
significant effect on Purchasing Decisions, 2) Transaction Security has a positive and
significant effect on Purchasing Decisions, 3) Application Quality and Transaction
Security have a positive and significant effect on Purchasing Decisions.
Key Words: Application Quality, Transaction Security and Purchase Decisions