TANGGUNG JAWAB PELAKU USAHA PENJUAL APLIKASI BERBAYAR TERHADAP PROMOSI YANG MENYESATKAN

Abstract

Along with the rapid development of science and technology in the modern era, it has
resulted in increasing public demand for services providing goods/services consumed by the
public. This creates many opportunities for business actors to meet demand for these goods
and services. Buying and selling in this modern era is not only limited to in person but can be
done online, which makes it easier for many business people to run their business.
However, in reality, many business actors engaged in online buying and selling do not carry
out their rights and obligations properly, which puts consumers in a weak and disadvantaged
position. One of them is the business actor @booming_market which is engaged in buying
and selling netfix accounts. @booming-market business actors carry out ambiguous and
misleading promotions in order to reap maximum profits by not being honest and transparent
with their consumers. the aim of this thesis research is first, to analyze the responsibility of
@booming-market business actors towards consumers who are harmed by misleading
promotions. Second, analyze the forms of legal action that can be taken by @booming-
market consumers who are harmed by misleading promotions.
From the research results it can be concluded that. First, as regulated in Article 19 UUPK,
@booming-market business actors are responsible for providing compensation for consumer
losses. Second, there are 2 legal remedies that can be taken by consumers, namely through
litigation and non-litigation, but in this case there is a risk that the agreement can be canceled
by law because it does not meet the objective requirements for the validity of an agreement
because the Netflix company has prohibited it from selling. buy back the netflix account. The
author's advice is: First, consumers should understand more about consumer rights so that
they can make careful considerations before deciding to consume a good/service. Second,
business actors who promote a product must provide correct information about the product.
The advertising content must not contain misleading information or make uncertain promises.
You should comply with statutory regulations and not shy away from your responsibilities as
a business actor.