PERLINDUNGAN KONSUMEN TERHADAP PENYANDANG TUNA NETRA SEBAGAI PENGGUNA JASA PERBANKAN DI KOTA PEKANBARU (STUDI DI BANK RAKYAT INDONESIA UNIT BUKIT BARISAN)

Abstract

Business actors in public services in the field of banking services, the
Bank Rakyat Indonesia (BRI) Unit Bukit Barisan Kota Pekanbaru in its service
has the responsibility for the obligation to guarantee the rights of consumers or
customers who use the BRI Bukit Barisan Unit in Pekanbaru. Bearing in mind
that Persons with Blindness are consumers who are vulnerable groups of people,
then protection should be given more with regard to its specificity, namely in Law
Number 8 of 2016 concerning Persons with Disabilities. In its implementation, the
BRI Bukit Barisan Unit in the City of Pekanbaru should carry out its obligations
in fulfilling consumer rights as stated in Law Number 8 of 1999 concerning
Consumer Protection. But in reality there have been social inequalities between
the BRI Bukit Barisan Unit in the City of Pekanbaru and customers with
Disabilities. BRI's Bukit Barisan Unit in Pekanbaru City does not provide special
facilities and conveniences for the Blind Person as regulated. The problems and
objectives that will be discussed in this paper are to find out how consumer
protection against the person with blindness as a user of banking services in the
city of Pekanbaru (Study at the Bukit Barisan Unit of the People's Bank
Indonesia).
This type of research is sociological. This research was conducted at the
BRI Bukit Barisan Unit in Pekanbaru City, while the population and samples
were all parties related to the problems examined in this study, data sources used,
primary data, secondary data and tertiary data, data collection techniques in this
study with interviews, questionnaires and literature studies.
The results of the study can be concluded that the BRI Bukit Barisan
Unit in the City of Pekanbaru has not fully implemented the rights of blind clients.
Special facilities intended for blind clients are not yet available at the Bukit
Barisan BRI Unit in Pekanbaru City. This causes blind clients to feel that their
rights as consumers are not fulfilled by the BRI Bukit Barisan Unit in Pekanbaru
City. Suggestions for BRI Bukit Barisan Unit in Pekanbaru City to further
improve services for all customers, especially those with blindness.
Keywords: Consumer Protection - Consumers - People with Blindness - BRI
Bukit Barisan Unit, Pekanbaru City