PENGARUH PENCARIAN INFORMASI, PERSEPSI RISIKO TERHADAP KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN PADA E-COMMERCE BUKALAPAK DI KOTA PEKANBARU

Purba CR Lestari, Restuti Sri, Musfar Firli Tengku

Abstract


This study aims to determine the effect of information search, Perceived risk ontrust and purchasing decisions at E-Commerce Bukalapak in Pekanbaru City. Thepopulation of this study is the Bukalapak site in Pekanbaru. Data collection wascarried out using a questionnaire with a non-probability sampling technique anda sample of 100 people. This research method uses path analysis with the SPSS 20program. The results show that: 1) Information search influences trust inBukalapak e-Commerce in Pekanbaru City; 2) Perceived risk influences trust inBukalapak e-Commerce in Pekanbaru City; 3) Information search influencespurchasing decisions at Bukalapak e-Commerce in Pekanbaru City; 4) Perceivedrisk influences purchasing decisions at Bukalapak e-Commerce in PekanbaruCity. 5) Consumer trust influences purchasing decisions at e-CommerceBukalapak in Pekanbaru City. 6) Information search influences purchasingdecisions through trust in Bukalapak e-Commerce in Pekanbaru City. 7)Perceived risk influences purchasing decisions through trust in Bukalapak eCommerce in Pekanbaru City. Keywords: Information Search, Perceived Risk, Trust, Purchasing Decisions

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