ANALISIS KELAYAKAN USAHA MAKANAN TRADISIONAL KUE BANGKIT DI KOTA PEKANBARU

Abstract

The purpose of this study is to determine the feasibility of Bangkit cookies business in Pekanbaru, seen from several aspects such as aspect of market and marketing, technical aspects of production, legal aspects, legal management especially from the aspect of financial. Data used in this research is to use the primary data and secondary data. Primary data obtained from field research by interviewing, observation, and quetionnaries. While secondary data obtained from various agencies or institutions associated with the problems examined include Department of Industry and Commerce City of Pekanbaru, Department of Cooperatives and Small-Medium Enterprises City of Pekanbaru and Central Bureau of Statistics. The Results of feasibility analysis in terms of both quantitative and qualitative data shows that Bangkit cookies Business Pekanbaru is eligble to run. It is one of them is shown with a financial analysis which procedur Net Present Value (NPV) Positive value is Rp. 54.617.544. Internal of Return Value is 48.5%, where the value is greater than the interest rates on loans (12 percent). Benefit Cost Ratio (B/C Ratio) indicates the number of 1.0679. Net Benefit Ratio showed the number of 2,0649655 and payback periods of 1 year 10 months and 6 days which means this business has been able to cover the cost of its original investment before the age of business ended.

Keyword : Feasibility study Bangkit Cookies business