THE BUSINESS DEVELOPMENT PROSPECTS OF SHRIMP PASTE AT KUALA TUNGKAL COASTAL FISHING PORT OF TANJUNG JABUNG WEST REGENCY JAMBI PROVINCE

Mhd Toariaunaldi, Hendrik ', Hamdi Hamid

Abstract


This research was conducted in March 2017 at Sentra Processing Center of
Kuala Tungkal Coastal Fishing Port of Tanjung Jabung West Regency, Jambi
Province. This study aims to determine the amount of Cost and Income, marketing
flow, business feasibility analysis, and business development prospects of the
Shrimp paste Business in Tanjung Jabung Barat Regency. The method used in this
research is case study method.
Shrimp paste business The Sumber Rezeki Group has net income > IDR
20,000,000 per month after deducting expenses. Marketing of shrimp paste at
Fishery Port of Kuala Tungkal is business owner to collecting salesman,
collecting salesman to local consumer, direct business owner to local consumer,
and business owner directly to outside consumer. The results of feasibility
analysis obtained a profit of IDR. 23.224.573 per cycle (month) and RCR 1,6,
FFR 24%, and PPC 4.1 years. The prospect of shrimp paste shrimp business
development is good, based on raw material criterion, marketing, and business
analysis.
Keywords: Prospects, Shrimp Paste Business, Tanjung Jabung West Regency


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