EFEKTIVITAS AKUN TWITTER @infoPKU SEBAGAI MEDIA INFORMASI ONLINE DI PEKANBARU

Abstract

Twitter is a social media that is not only effective for communicating, but
also to provide many informations online. An example of a twitter account that is
used as an online information media is @infoPKU. This account provides many
informations concerning Pekanbaru. The theories used in this research are
communication effectiveness as the main theory and new media as the supporting
theory. The purpose of this research is to investigate how effective this account is
as an online information media in Pekanbaru.
This research uses a quantitative method which gathered datas using
questionnaires by google doc that were distributed to hundreds followers of
@infoPKU. The datas were also collected using simple random sampling
technique.
This research shows that the effectiveness of @infoPKU as an information
provider media in Pekanbaru are considered effective. This has been proven by
the result of collected datas that have been measured by six indicator, which are
Receiver, Content, Media, Format, Source and Timing. The result was on a scale
of 3,90 effective which means that @infoPKU is effective media as an online
information media in Pekanbaru.
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Keyword: Communication Effectiveness, @infoPKU Twitter Account, Online
Information Media