PEMANFAATAN INTRANET SEBAGAI MEDIA KOMUNIKASI INTERNAL PUBLIC RELATIONS PT PERTAMINA (PERSERO) REFINERY UNIT (RU) II DUMAI, PROVINSI RIAU
Abstract
Intranet is a network that is built on Internet technology in which there are web
applications and data communications technology. Intranet based LAN and using TCP / IP
(Transmission Control Protocol / Internet Protocol) that enables a computer to send and
receive data based on the address of each. Thus, the intranet is very suitable for use by the
Public Relations (PR) PT. Pertamina RU II Dumai as the company's internal
communications media.
The purpose of this research is to 1). Knowing the effectiveness of PR in using
intranet, 2). Knowing how to deliver information from the company's internal PR, 3).
Knowing the response of employees in the use of the intranet.
This study uses descriptive qualitative approach Organizing Theory or Theory of
Information and Organization Two way assymetrical Model (Model Asymmetric Two-Way).
Data collection techniques using nonparticipant observation, in-depth interviews, and
documentation. Informants selected by purposive sampling technique and technique of
Accidental, informants consisted of Public Relations Section Head, Chief Editor of Data &
Media Publications Officer and employees of Pertamina RU II Dumai.
From the results of this study, researchers concluded that: 1). PR publishing company
policies and information well on the intranet, seen from the enthusiasm of employees in
responding it 2). PR plays a major role in publicizing information via the intranet, so that the
delivery of information is quite prevalent in the corporate environment. 3). The response of
employees in the use of the intranet is good enough, because the employees are very
enthusiastic in response to any renewal of existing on the company intranet. currently
existing within the intranet Idea Generation in sub site that serves to accommodate all the
aspirations, ideas, comments and so on, but there is still not a direct two-way communication
in the intranet menu.
Keyword : Public Relations, Internal Communication, Media Public Relations,
Technology, Intranet.
applications and data communications technology. Intranet based LAN and using TCP / IP
(Transmission Control Protocol / Internet Protocol) that enables a computer to send and
receive data based on the address of each. Thus, the intranet is very suitable for use by the
Public Relations (PR) PT. Pertamina RU II Dumai as the company's internal
communications media.
The purpose of this research is to 1). Knowing the effectiveness of PR in using
intranet, 2). Knowing how to deliver information from the company's internal PR, 3).
Knowing the response of employees in the use of the intranet.
This study uses descriptive qualitative approach Organizing Theory or Theory of
Information and Organization Two way assymetrical Model (Model Asymmetric Two-Way).
Data collection techniques using nonparticipant observation, in-depth interviews, and
documentation. Informants selected by purposive sampling technique and technique of
Accidental, informants consisted of Public Relations Section Head, Chief Editor of Data &
Media Publications Officer and employees of Pertamina RU II Dumai.
From the results of this study, researchers concluded that: 1). PR publishing company
policies and information well on the intranet, seen from the enthusiasm of employees in
responding it 2). PR plays a major role in publicizing information via the intranet, so that the
delivery of information is quite prevalent in the corporate environment. 3). The response of
employees in the use of the intranet is good enough, because the employees are very
enthusiastic in response to any renewal of existing on the company intranet. currently
existing within the intranet Idea Generation in sub site that serves to accommodate all the
aspirations, ideas, comments and so on, but there is still not a direct two-way communication
in the intranet menu.
Keyword : Public Relations, Internal Communication, Media Public Relations,
Technology, Intranet.
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