PENGARUH PENGEMBANGAN PRODUK PERUMAHAN TERHADAP PENINGKATAN VOLUME PENJUALAN PT INPERSADA PRIMACIPTA PEKANBARU

Abstract

The purpose of this study was to determine the effect of product
development to the increase in sales volume in PT.Inpersada Primacipta
Pekanbaru. In this research, product development as the independent variable (X)
and the level of sales volume as the dependent variable (Y). samples used were 51
respondents with a sampling technique using Non Probability Sampling with
sampling techniques accidental ... ..
Overall the data obtained through questionnaires and further processed for
statistical analysis tested as a simple linear analysis, t-test, correlation coefficient,
and the coefficient of determination by using SPSS 16 for windows.
From the calculation results obtained regression coefficient value of 2,027,
where the value of the correlation coefficient indicates a strong enough
relationship and positive relationship between product development (variable x) to
the level of sales volume (variable y). while the value of the coefficient of
determination (R square) of 0.978 means that the overall development of the
product had a positive influence response to the levels of sales volume amounting
to 97.8% hypothesis test results (t) that the value of t is greater than t table ie
32.824> 2.00 means that product development and significant positive effect on
the level of sales volume.
Keywords: product development, the level of sales volume, PT. Inpersada
Primacipta Pekanbaru