STRATEGI AFRIKA SELATAN MENGEMBALIKAN CITRA DAN MEMPERSATUKAN BANGSA MELALUI PIALA DUNIA FIFA 2010

Abstract

This paper describes how South Africa use World Cup FIFA 2010 as diplomacy
strategy to returns the image and uniting the nations. South Africa which known with
Apartheid and its made nation’s image become worse in the world. Criminality issues,
ethnical conflicts, HIV/AIDS are main factors. South Africa had choosen as host of first
World Cup in the African continent, make this country have an expectations to take
advantage from this momentum to change world image about South Africa more better.
Authors collected data of books, journals, media, websites in search for the source of
this research. This study uses the Kontruktivis paradigm. The theory used is Public
Diplomacy and concept of Sports Diplomacy. Theoretical framework on this research is
guided by qualitative explanation methods. Writing technique in this research is through by
library research.
This study shows how South Africa can take advantage of the 2010 FIFA World Cup
as srtategy diplomacy in achieving the national interest is to restore the image and integrity
of the nation. Not only required a consistent state policy but also after the 2010 FIFA World
Cup is maintained image and integrity nation South Africa better.
Keywords: South Africa, Diplomacy, Apartheid, World Cup FIFA 2010.