PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA SORAYA BEDSHEET CABANG AHMAD YANI PEKANBARU

Abstract

This study was carried out on a bedsheet Soraya Ahmad Yani Pekanbaru
Branch, with the aim to determine the quality of service and its influence on customer
loyalty sewing services Soraya Ahmad Yani Pekanbaru Branch bedsheet. The
population in this study are customers Soraya bedsheet. By using the sampling
techniques population research, obtained thirty-three samples. Methods and
quantitative descriptive performed using simple regression testing techniques.
The results showed that the quality provided by Soraya Ahmad Yani
Pekanbaru Branch bedsheet quite satisfactory, and customer loyalty high enough to
Soraya bedsheet. Results of regression testing indicate that factors positively
influence service quality on customer loyalty Soraya Ahmad Yani Pekanbaru Branch
bedsheet.
Recommendation that the author can give is that Soraya Ahmad Yani
Pekanbaru Branch bedsheet improve the clarity of the information to the customer
aspects, improve customer engagement to the company and to socialize more deeply
to customers regarding the quality of the products supplied by the company.
Keywords: Quality of Service and Customer Loyalty