PERANAN BADAN PELAYANAN TERPADU DAN PENANAMAN MODAL (BPTPM) DALAM MEMBENTUK CITRA PELAYANAN PUBLIK KOTA PEKANBARU

Abstract

Service is core from communication form where every government and private
institutions should apply it well to establish a good image. Badan Pelayanan Terpadu
dan Penanaman Modal (BPTPM) is one of government institutions in running
administration service for society. That is related with permit and non-permit which is
meant as one of services to help society people for developing their business and also to
improve economic developing area especially in Pekanbaru. In providing services,
BPTPM Pekanbaru got an award “Citra Pelayanan Prima” by Central Government as
Best institutions from all around Indonesia in providing services to the society people.
This research has a purpose for knowing role from BPTPM Kota Pekanbaru to support
national best provide services in society people.
In this research, author has used descriptive qualitative method which is extend
situation and also doing analysis based on survey result from the office. Informants in
this research are 2 people officer services from BPTPM, 2 people from BPTPM in
providing permit, and also 3 people which is using providing services in BPTPM. This
research uses frame as reference in case developing to author about role of BPTM in
public providing services. Based on that case, if BPTPM does services base on reles, so
BPTPM could excellent services to society people.
This research collects data with observation, interviews, and also
documentation. The Result from this research indicates BPTPM Kota Pekanbaru has a
role in doing coordination and providing administration in permit and non permit on
integrating manner which have principal coordination, integration, synchronization,
simplication, security and certainly of BPTPM in developing image from Government in
Pekanbaru that easy, quick, secure, transparent, friendly providing and also best public
services in society. Nevertheless, in fact imaging in society doesn’t like promises from
BPTPM, many people are dissapointed on services especially in simplicity services and
fee transparancy for society people. It gives negative images in society people which
providing services in BPTPM Kota Pekanbaru.
Keyword : Role of BPTPM, Imaging in public services, Pekanbaru City