PENGARUH PELAKSANAAN STRATEGI PEMASARAN TERHADAP MINAT PASIEN PADA RUMAH SAKIT SYAFIRA PEKANBARU

Abstract

Strategy of Marketing is a series of goals and target, policies and rules that give
direction to effort marketing of company from time to time, in each generation and reference
and also its location, especially as response of company in the face of environmental change
and the state of competition. Interest of patients grow as a motive based on these attributes
in accordance with the wishes and needs in using service, based on this, the company should
be appropriate to design a strategy of marketing to attract the interest of the consumers
themselves to be interested in the products of services offered, so that if consumers have an
interest in the product there will be decision to buy the product.
This research was conducted at Hospital Syafira Pekanbaru. Lokated at Jendral
Sudirman street, No. 134, Pekanbaru. The purpose of this Research was conducted to
determine the effect of the implementation of the marketing strategy of the interst of patient in
Hospitals of Syafira Pekanbaru.
In this research, the methodology used is descriptive and quantitative with SPSS
program, whice samples used were patient of Hospitals Syafira Pekanbaru and as source of
information is the HRD, Front of Office and Marketing manager. To determine the sample
using the formula Slovin, method of sampling by accidental sampling. Techniques of
collecting data is through interview, observation and quesioner.
From the results analyse of data that includes the test of validity, reability, and simple
linear regression, implementation of marketing strategy in this research include both 7
component of the product, price, place, promotion, people, process, physical environment.
Each has indicators that are interrelated and positive effect on the interest of patiens in
Hospitals of Syafira Pekanbaru.
Keyword: Marketing Strategy, Interest of Patient