ANALISIS PELAKSANAAN PEMASARAN DALAM PENJUALAN PRODUK AIR MINERAL (STUDI KASUS PT. TRI TIRTA MEGAH PEKANBARU)

Abstract

This study was conducted at PT. Tri Tirta Magnificent Pekanbaru is located at No. 8 Jalan
Laksamana Datuk Gobah Pekanbaru. Formulation of the problem in this study is How the
Marketing Execution Analysis in Mineral Water Product Sales (Case Study PT. Magnificent
Tri Tirta Pekanbaru).?. The purpose of this research is to know the Marketing Execution
Analysis in Mineral Water Product Sales (Case Study PT. Magnificent Tri Tirta Pekanbaru).
Techniques of data collection using questionnaires.
Based on the results of research conducted found that PT Tirta Tri Megah Pekanbaru
implement four (4) factors that affect the sale of mineral water products at Tri Tirta PT Megah
Pekanbaru namely improving the quality of services, the determination of the level of bonuses,
promotions and low prices for customers, improving service services. Of the four factors are
applied, the business improvement services are the most successful businesses. This is due to
the location oprsional Megah PT Tri Tirta Pekanbaru close to the crowd / market. The survey
results revealed that the low consumer tastes change employee culture is an obstacle faced by
PT Tri Tirta Megah Pekanbaru. The existence of other products such as bottled water
packaging that provides a variety of advantages, resulting in changes in consumer appetite for
mineral water products.
Key Word: Quality, Distribution, Service, Promotion