PEMANFAATAN MEDIA SOSIAL DALAM KAMPANYE POLITIK AGUNG NUGROHO PADA PEMILIHAN LEGISLATIF DAPIL 1 PROVINSI RIAU TAHUN 2024

Abstract

One form of political communication strategy that follows the times is the use of social media as a campaign tool, because it is able to create responsive communication, expand the spread of messages, and encourage public participation. In the 2024 Riau Dapil Legislative Election 1, Agung Nugroho is a legislative candidate who actively uses social media to build an image and establish communication with the public.
This study aims to analyze the Utilization of Social Media in Agung Nugroho's Political Campaign in the 2024 Riau Province Legislative Election for Dapil 1. The research method used in this study is a descriptive qualitative research method with interview and documentation data collection techniques. The data analysis techniques used are data reduction, data presentation and conclusion drawn. This research is based on Harold D. Laswell's theory which includes five indicators, namely Who, Says What, In Which Channel, To Whom, and With What Effect as well as the theory of the four ideal types of political campaigns according to Russmann.
The results of this study show that Agung Nugroho's political campaign in the 2024 Legislative Election fulfills five elements in Harold D. Lasswell's political communication theory, namely Who: Agung Nugroho and his professional team; Says What: a campaign message with the branding "Muda-Berani-Peduli" which contains six relevant work programs for the people of Dapil 1 Pekanbaru City; In Which Channel: Instagram and Facebook, To Whom: which analyzed and adjusted to the four ideal types of campaigns according to Russmann; With What Effect: the influence on interaction and contribution to the acquisition of votes.
Keywords: Political Campaign, Riau Provincial Legislative Election, Social Media