BANDUNG CHORAL SOCIETY (BCS) SEBAGAI AKTOR DIPLOMASI BUDAYA INDONESIA
Abstract
This study aims to determine and analyze how the Bandung Choral Society's strategy in promoting Indonesian culture through the Bali International Choir Festival after the Covid-19 virus outbreak as the biggest challenge. The focus of this study is on the role of the Bandung Choral Society in carrying out cultural diplomacy in choir festival activities. This paper uses a constructivist perspective, with a domestic level of analysis. The theory used in this study is Cultural Diplomacy. The method used in this paper is qualitative and descriptive research by searching for several existing literature such as books, journals, internet articles, and using interviews with the founder of the Bandung Choral Society and participants from the Philippines as primary data in this paper.
The results of this study are that Bandung Choral Society promotes Indonesian culture through the Bali International Choir Festival after the Covid-19 outbreak, including several main approaches. First, Bandung Choral Society utilizes Indonesia's rich culture as the main attraction in cultural diplomacy. Through various activities, such as the Friendship Concert and Choir Exchange, they have succeeded in showing the cultural diversity in Indonesia to international participants. Bandung Choral Society implemented new strategies, such as increasing networking and holding online competitions, to attract more participants. This allowed them to continue holding the festival despite travel restrictions. The use of cultural elements in branding, such as a logo that reflects Indonesia's cultural identity, also contributed to the effectiveness of their cultural diplomacy. As a result, respondents from the Philippines expressed a deeper understanding of Indonesian culture, indicating that Bandung Choral Society's strategy in cultural diplomacy succeeded in improving the image and understanding of Indonesian culture on the international stage.
Keywords: Bandung Choral Society, Cultural diplomacy, Indonesia.
The results of this study are that Bandung Choral Society promotes Indonesian culture through the Bali International Choir Festival after the Covid-19 outbreak, including several main approaches. First, Bandung Choral Society utilizes Indonesia's rich culture as the main attraction in cultural diplomacy. Through various activities, such as the Friendship Concert and Choir Exchange, they have succeeded in showing the cultural diversity in Indonesia to international participants. Bandung Choral Society implemented new strategies, such as increasing networking and holding online competitions, to attract more participants. This allowed them to continue holding the festival despite travel restrictions. The use of cultural elements in branding, such as a logo that reflects Indonesia's cultural identity, also contributed to the effectiveness of their cultural diplomacy. As a result, respondents from the Philippines expressed a deeper understanding of Indonesian culture, indicating that Bandung Choral Society's strategy in cultural diplomacy succeeded in improving the image and understanding of Indonesian culture on the international stage.
Keywords: Bandung Choral Society, Cultural diplomacy, Indonesia.
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