PEMASARAN BOLU KEMOJO PADA TOKO AL-MAHDI SEBAGAI OLEH-OLEH KHAS PEKANBARU

Abstract

Marketing is a comprehensive business system that aims to plan, price, promote, and distribute goods to meet consumer and target market needs, with a focus on customer satisfaction and value exchange. The importance of internal and external factors for creating a successful marketing strategy is emphasised in the research, which involves identifying strengths, weaknesses, opportunities, and threats to facilitate informed decision-making. Building consumer trust by consistently delivering high-quality products plays an important role in shaping purchasing behaviour and fostering customer loyalty, resulting in improved sales performance and a favourable brand image. The critical role of consumer confidence in product quality and uniformity cannot be overstated in shaping purchasing decisions and fostering lasting customer loyalty, ultimately leading to increased sales and a positive brand image. Analysing internal and external factors, including strengths, weaknesses, opportunities, and threats, is essential in designing effective marketing strategies to meet corporate objectives and satisfy consumer demand.
Key Word: Marketing, product quality, sales