PEMASARAN POLITIK GERY ARY YONRI, S.IP PADA PILKADES DESA PENYASAWAN KECAMATAN KAMPAR KABUPATEN KAMPAR TAHUN 2021

Abstract

Indonesia is a country that adheres to a democratic system where supreme sovereignty is in the hands of the people. In the administration of regional government, Indonesia consists of several regions/provincial regions and each regional/provincial region consists of several districts/cities. Furthermore, within each district/city there is the lowest government unit called the village. The village is a social system with its own institutions where the village has political, economic, judicial and socio-cultural institutions developed by its own community.
The village head has an important role in a village. This is because the village head has the responsibility to provide excellent service to improve and build a better life in the village. So to determine who will become the village head, it is necessary to elect the village head.
The type of research used in this research is descriptive research using a qualitative approach. Research that analyzes and produces data in the form of speech, writing and behavior from the people observed (Nugrahani, 2014).
The results of research on the winning strategy used by Gery Ary Yonri, S.IP, namely that before becoming village head, Gery Ary Yonri, S.IP was once the youth leader in Penyasawan Village, then formed a success team and approached the community. Village Head Candidates in the Penyasawan Village Pilkades use various political marketing strategies to influence voters and win support. Through campaigns, outreach, meetings and social media, village head candidates strive to build a positive image, convey their vision and mission and interact directly with voters.

Keywords: Village Head Election, Political Marketing, Youth Leader