EKSPRESI DIRI MELALUI MEDIA SOSIAL TIKTOK (Studi Pada Anggota Komunitas Tiktok Pekanbaru Riau)

Abstract

The development of social media has now changed the way humans interact and has made a person's private space merge into public space. One of the social media that is currently popular and suitable as a medium for expressing yourself through short videos is the social media TikTok. This does not rule out the possibility of creating a community that is involved in the world of Tiktok, one of which is the Pekanbaru Riau Tiktok Community. The researcher took research subjects from members of the Pekanbaru Riau Tiktok Community using a purposive sampling technique by selecting one key informant and five members of the community as main informants. This type of research is qualitative research. This research aims to determine the activities of members, both personal and community activities, as well as the forms of self-expression they display through TikTok using the symbolic interactionism theory approach by George Herbert Mead and the looking glass self-theory by Charles Horton Cooley. The results of this research show that in expressing themselves the members display various symbols such as body language, captions, clothing styles, and the type of content displayed by the five informants, namely comedy content, lipsync content, dance content, and drama content. Apart from that, the Looking Glass Self theory sees that they place themselves in the responses or assessments given by other people through likes, comments, and other reactions. Therefore, they have different ways of expressing it. They compete to present themselves as best as possible in front of the camera to get it all. The aim is for their existence to be recognized and to gain fame through the forms of expression they display on the social media Tiktok.
Keywords: Self- expression, Tiktok, symbolic interactionism