PROMOSI PAKET WISATA PT. TRIDAYA TOUR & TRAVEL PADANG SUMATERA BARAT

Abstract

PT. Tridaya Tour & Travel is a tourist attraction in the city of Padang, West Sumatra. This study aims to find out what promotions are carried out by PT. Tridaya Tour & Travel Padang to increase sales of tour packages and find out what obstacles PT. Tridaya Tour & Travel Padang. This study used descriptive qualitative method. Data collection techniques are observation, interviews and documentation. Based on the results of research conducted at PT. Tridaya Tour & Travel that the promotion has been good enough so that the tour packages being sold are known by the public. The subject of this research is the Main Director of PT. Tridaya Tour & Travel and also employees who work for the company.

Keywords : Promotion, tour packages