PELAKSANAAN PROMOSI PAKET WISATA PADA CV. CAHAYA PESONA MANDIRI TOUR & TRAVEL KOTA PEKANBARU
Abstract
ABSTRACT
The efforts made by a Travel Agency to influence by persuading (persuasive communication) potential customers, through the use of all marketing reference elements is called promotion. The Implementation of promotions in a Travel Agent must be carried out effectively so that the Travel Agent can compete with other Travel Agencies. The purpose of this research is to find out what the promotions mix are and how those are implemented by CV. Cahaya Pesona Mandiri Tour & Travel and the factors that influence it. This study uses a qualitative method with a descriptive approach to describe the actual situation by collecting information data obtained directly from the field. The key informants from this study are seven individuals. This study uses data collection techniques from literature, observation, documentation and interviews. From this study it can be seen that the implementation of the promotional mix carried out by CV. Cahaya Pesona Mandiri Tour & Travel are advertising, sales promotion, publicity and personal selling. Of all the promotional mixes that are carried out, advertising is the most frequently carried out promotional implementation by Cahaya Tour & Travel because it has influence and produces real result. However, there are several other promotional mixes carried out by Cahaya Tour & Travel in promoting the tour packages they offer.
Keywords: Travel Agent, Promotion, Tour Packages
The efforts made by a Travel Agency to influence by persuading (persuasive communication) potential customers, through the use of all marketing reference elements is called promotion. The Implementation of promotions in a Travel Agent must be carried out effectively so that the Travel Agent can compete with other Travel Agencies. The purpose of this research is to find out what the promotions mix are and how those are implemented by CV. Cahaya Pesona Mandiri Tour & Travel and the factors that influence it. This study uses a qualitative method with a descriptive approach to describe the actual situation by collecting information data obtained directly from the field. The key informants from this study are seven individuals. This study uses data collection techniques from literature, observation, documentation and interviews. From this study it can be seen that the implementation of the promotional mix carried out by CV. Cahaya Pesona Mandiri Tour & Travel are advertising, sales promotion, publicity and personal selling. Of all the promotional mixes that are carried out, advertising is the most frequently carried out promotional implementation by Cahaya Tour & Travel because it has influence and produces real result. However, there are several other promotional mixes carried out by Cahaya Tour & Travel in promoting the tour packages they offer.
Keywords: Travel Agent, Promotion, Tour Packages
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