PERAN YAYASAN KALYANAMITRA DI MEDIA SOSIAL TERHADAP GERAKAN ANTI-FEMINIS DI INDONESIA

Abstract

This study aims to explain and describe the role of the Kalyanamitra Foundation in social media, in dealing with the anti-feminist movement which regards the feminist movement as a movement that opposes norms, as well as a culture that should not exist in Indonesia. This study also explains the presence of Kalyanamitra who uses social media as a promotional media on the side of people's lives while increasing effectiveness in the field of education, especially raising the issue of feminism.
This study uses a qualitative method, with data collection techniques through literature study sourced from several books, journals, articles, and websites. This research uses constructivism perspective and social campaign theory.
The results of this study indicate the role of the Kalyanamitra Foundation in overcoming the narrative of the anti-feminist movement in Indonesia, by strengthening their advocacy tools and campaigns on social media.

Keywords: Kalyanamitra, feminist, anti-feminist, social media