PELAKSANAAN PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM DI ASIA FARM PEKANBARU

Abstract

This study aims to determine the results of the promotion through social media Instagram at Asia Farm Pekanbaru. This research method is qualitative, this type of qualitative method is able to present or explain phenomena through data collection obtained during interviews, as well as observational data and documentation. Informants or sampling using purposive sampling technique, namely Asia Farm Instagram account managers, content creators, photo and video creators. The results of the study are as follows. (1) Asia Farm Pekanbaru Tourism creates content for the implementation of tourism promotion on Instagram social media. (2) Asia Farm Pekanbaru Tourism determines the platform, namely social media Instagram for the implementation of tourism promotion. (3) Tourism Asia Farm Pekanbaru makes a programmatic plan and implements it for the implementation of tourism promotion through social media Instagram. (4) Tourism Asia Farm Pekanbaru conducts monitoring and evaluation of the implementation of tourism promotion through social media Instagram.

Keywords: promotion, social media, instagram