MARKETING POLITIK SUNARDI DS DALAM PEMILIHAN UMUM LEGISLATIF ANGGOTA DEWAN PERWAKILAN RAKYAT DAERAH KABUPATEN KAMPAR TAHUN 2019

Abstract

Political marketing is a series of planned, strategic and tactical activities, with long-term and shortterm dimensions, to describe political meaning to voters by using 9p, policy, person, party, and presentation and marketing approaches, namely push marketing, pull marketing, and pass marketing, this approach is used to promote Sunardi DS in Dapil 2. This study uses a descriptive qualitative method, with direct interviews with Sunardi DS as a legislative candidate, collects data, organizes and classifies data. The purpose of this study is to describe marketing Politics of Sunardi DS In the legislative election for members of the Regional People's Representative Council of Kampar Regency in 2019. There are several things that have become the marketing strategy of Sunardi DS' Politics in the success of the legislative selection, namely, firstly, the influence of the party it is under is quite strong. Second, make approaches with community leaders, traditional leaders, religious leaders who are in their constituencies. Third, optimizing the role of social media such as Facebook and Instagram to conduct campaigns. Fourth, approaching the community through his profession as an orderly in the health world. The results of research from Sunardi DS Political Marketing in the legislative general election show the success of Sunardi DS in the 2019 legislative election for members of the Kampar Regency Regional People's Representative Council.
Keywords: Political Marketing, Sunardi DS, Legislative Election in 2019