ANALISIS PELAKSANAAN PROMOSI PADA PT. BANK DANAMON TBK CABANG BAGANSIAPIAPI

Fatimah ", Mariaty Ibrahim

Abstract


Promotionisthe effortsmadebythe companymoneyin order tonotify, informabout
thecompanyandtheir productsin the form ofservices andproductsto the middle-finished goods
society, clientsorcustomers, so that theproductbeknownandusedbycustomerswith
theconvenience and benefitsof all forms ofpromotiongiven.
This research was conductedat PT. Bank DanamonTbk Branch Bagansiapiap
iCommerceRoad RT 06 RW 01Bagansiapiapi. The purposeof this studywas conducted to
analyzethe implementation ofthe promotion ofthePT. BankDanamonTbkBranchBagansiapiapi
In this study,the methodology usedisdescriptivestatistics, wherethe sampleused isthe
BankBranchBagansiapiapicustomersandas a sourceof informationistheHR,
marketingmanager, todetermine the sampleusing theformulaSlovin, withaccidental
samplingmethod ofsampling, data collectionthroughinterviewtechniques, questionnaire.
From the analysis ofthe implementation ofthe campaign carried outbyPT.
BankDanamonTbkBranchBagansiapiapiwhichincludesadvertising, personal selling, sales
promotion, statingthatsuch promotional activitiesareinboth categories with apercentage ofthe
distancebetween thenotesis very goodwithverylittlepoorly.
Keywords: promotion, advertising, sales promotion, personal selling

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