KUALITAS PELAYANAN DESA WISATA EKANG PADA MASA PANDEMI COVID-19 DI KABUPATEN BINTAN PROVINSI KEPULAUAN RIAU

Abstract

The best service quality is a profit strategy to create more new visitors, retain existing visitors, as well as avoid the escape of visitors and create a special advantage that is not only competitive in terms of price. This study aims to find out how the service quality of Ekang Tourism Village during the pandemic period is, and to find out what officers are in improving service quality. This research uses mixed methods, namely quantitative and qualitative. Data collection techniques used in this study were observation, questionnaires, interviews, and documentation. The sample of this research is as many as 98 respondents addressed to visitors to the Ekang Tourism Village. Results Based on the research, the quality of service in Ekang Tourism Village is in the fairly good category with a total score of 6,302. after providing services to officers, especially experiencing several obstacles, during this pandemic they lost services such as foreign tourists due to the closure of entry access from abroad to Indonesia.Keywords: Quality of service, officers, Ekang Tourism Village, Covid-19 Pandemic.