ANALISIS STRATEGI PENJUALAN PRODUK SEBAGAI SUATU EVALUASI KINERJA BAGIAN PEMASARAN PRODUK MOBIL PADA PT. AGUNG AUTOMALL DURI
Abstract
PT. Agung Automall Duri is a main dealer of car Toyota which was
inaugurated on June 12, 2005. In addition to selling a wide variety of items
Toyota brand cars also provide spare parts and servicing services to serve every
customer who ever did a purchase cars at PT. Agung Automall Duri. To maintain
the company continuing as a goal, achieving sales targets and business benefit,
PT. Agung Automall Duri implement sales strategies to achieve these goals.
Research conducted at PT. Agung Automall Duri aims to determine the
implementation of sales strategy, business companies improve sales volume and
the constraints faced by PT. Agung Automall Duri thorn in selling car products.
Data obtained in writing scientific papers obtained by distributing questionnaires
to some of the employees and customers of PT. Agung Automall Duri were chosen
as respondents.
Data analysis technique used is descriptive analysis techniques, where
after the data is collected, the data can be classified according to the indicators
used in this research. From the research that has been done, it is known that the
sales strategy PT.Agung Automall Duri can be categorized "good enough". It can
be seen from the responses given by the respondents in the research. That is why
it is suggested that PT.Agung Automall Duri implement sales strategies to better,
and minimize factors that cause a decline in sales.
Key Word: Strategy, Selling, Marketing
inaugurated on June 12, 2005. In addition to selling a wide variety of items
Toyota brand cars also provide spare parts and servicing services to serve every
customer who ever did a purchase cars at PT. Agung Automall Duri. To maintain
the company continuing as a goal, achieving sales targets and business benefit,
PT. Agung Automall Duri implement sales strategies to achieve these goals.
Research conducted at PT. Agung Automall Duri aims to determine the
implementation of sales strategy, business companies improve sales volume and
the constraints faced by PT. Agung Automall Duri thorn in selling car products.
Data obtained in writing scientific papers obtained by distributing questionnaires
to some of the employees and customers of PT. Agung Automall Duri were chosen
as respondents.
Data analysis technique used is descriptive analysis techniques, where
after the data is collected, the data can be classified according to the indicators
used in this research. From the research that has been done, it is known that the
sales strategy PT.Agung Automall Duri can be categorized "good enough". It can
be seen from the responses given by the respondents in the research. That is why
it is suggested that PT.Agung Automall Duri implement sales strategies to better,
and minimize factors that cause a decline in sales.
Key Word: Strategy, Selling, Marketing
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