ANALISIS USAHA PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN (Kasus Pedagang Ikan Segar Di Pasar Kodim pekanbaru)
Abstract
The research was conducted at Traders of fresh fish in a market focused on
key Kodim informannya is Masrial. As for the problems in this research are
formulated in the formulation of the problem is whether the marketing efforts to
increase sales of fresh fish (fish market traders case study kodim Soweto)? This
research aims to pemasran efforts to find out who carried out fresh fish merchants
(Masrial) in order to increase sales.
This research uses Qualitative descriptive method using the theory
advanced by some of the authors of the marketing programs in order to increase
sales in this study, researchers used indicators of the product, the price of
Distribution/location as the measuring analysis of marketing efforts in ranka
increase sales (fresh fish trader's case in the market town of Pekanbaru kodim)
The research method used is the method of field research with data collection
techniques interviews and observations with Key Informant and the informant
established based on Pemeriksaaan research and research carried out at the
checking of this research is through another source, namely by means of
comparing the data observations and interviews with key informants and
informants. This includes documents pertaining to the marketing efforts used by
merchants in fresh fish at the market of kodim pekanbaru.
Keywords: Marketing, Sales, Trades
key Kodim informannya is Masrial. As for the problems in this research are
formulated in the formulation of the problem is whether the marketing efforts to
increase sales of fresh fish (fish market traders case study kodim Soweto)? This
research aims to pemasran efforts to find out who carried out fresh fish merchants
(Masrial) in order to increase sales.
This research uses Qualitative descriptive method using the theory
advanced by some of the authors of the marketing programs in order to increase
sales in this study, researchers used indicators of the product, the price of
Distribution/location as the measuring analysis of marketing efforts in ranka
increase sales (fresh fish trader's case in the market town of Pekanbaru kodim)
The research method used is the method of field research with data collection
techniques interviews and observations with Key Informant and the informant
established based on Pemeriksaaan research and research carried out at the
checking of this research is through another source, namely by means of
comparing the data observations and interviews with key informants and
informants. This includes documents pertaining to the marketing efforts used by
merchants in fresh fish at the market of kodim pekanbaru.
Keywords: Marketing, Sales, Trades
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