PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SCOOPY (STUDI PADA PT. MITRA PINASTHIKA MUSTIKA MOTOR PEKANBARU)

Fetry Rovincencia, Meyzi Harianto

Abstract


This study aims to determine the effect of product quality and prices on purchasing decisions of Honda Scoopy motorcycles (Study at PT. Mitra Pinasthika Mustika Motor Pekanbaru). Product quality as a variable (X1), Price as a variable (X2) and Purchase Decision as a variable (Y).The method in this study is quantitative with the SPSS program, where the sample used is motorcycle consumer Honda Scoopy at PT. Mitra Pinasthika Mustika Motor Pekanbaru as many as 98 respondents. Techniques for collecting data through questionnaires and secondary data. The results of the analysis used the validity test, reliability test, determination test, simple linear regression test, multiple linear regression test, t test and F test. The results showed that product quality partially affects purchasing decisions, prices partially influence purchasing decisions, so product quality and prices simultaneously have a positive effect on Honda Scoopy motorcycle purchasing decisions at PT. Mitra Pinasthika Mustika Motor Pekanbaru.

 

Keywords: Product Quality, Price and Purchasing Decision


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