PENGARUH FAKTOR DEMOGRAFIS TERHADAP INTENSITAS MENONTON PROGRAM BERITA TVONE DIKALANGAN MASYARAKAT KECAMATAN PEKANBARU KOTA

Marissa Putri, Rumyeni "

Abstract


Demographic factors consist of age, gender, level of education, occupation
and income level is one of factor that is easily measured to see the pattern of
audience watching television. Person's age affects the availability of leisure time and
the choice of media content. Likewise income level person, education and higher
professional occupations also result in option of different content, that is more
informational content or content that is further supported by the values of the
dominant culture and education. The purpose of this research to know influence of
demographic factors to the intensity on watching news program in TVOne. This
research used Dennis McQuail’s Audience Composition Theory.
It’s a quantitative research with explanatory type. The populations in this
research are 100 samples citizens of Pekanbaru Kota subdistrict which is determined
by using Slovin formula. The Accidental Sampling is used on research’s sampling,
with Multiple Linear Regression data analysis.
Hypothesis test shows that each of age, gender, level of education, occupation
and income level variable influence the intensity on watching news program with a
significance value less than 0.05, this means that Ho is refused and Ha is accepted
but income variable not influence with value more than 0,05 this means that Ho is
accepted. And demographic factors simultaneously influent the intensity on watcing
news program with significant value on 0.000 or less than 0.05, this means that Ho is
refused and Ha is accepted. The result shows that respondents intensity on watching
news program in TVOne is high until very high and there is effect of demographic
factors with intensity on watching news program. This research also shows that
respondents, age 30 years old or more, male, senior high school until high level
education, formal worker and middle-high income have high level intensity on
watching news program in TVOne.
Keywords : Demographic factors,Watching intensity, News program, TVOne

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