DAMPAK SOSIAL KEGIATAN PABRIK KARET PT. P&P BANGKINANG DI KELURAHAN WONOREJO KECAMATAN MARPOYAN DAMAI KOTA PEKANBARU

Abstract

Industry influence physical consequences in societ. Consequences felt by the community with
the industry could be in many different forms. The problem addressed in this paper is to
describe the social impact of the rubber factory activity. The goal is to find out what the
impact of the rubber plant and to find out how the adaptation of the strategy against the
negative impact of rubber factory. The population of this study is that people who live in the
District Marpoyan RW.02/RT.04 Peace Village Wonorejo Pekanbaru city, amounting to 105
families ( head of household ), the sampling technique with random samples taken as much as
50 % as many as 53 families. The method used is descriptive quantitative methods with
quantitative data analysis. The research instrument used was a questionnaire, interview and
documentation. The theory used for this problem is that the theory of Paul Bell
Environmental Perception Theory. The results of the study in general, the writer can say that
the positive impact absorbing rubber factory workers around 18.9 % of the public and the
public has an opportunity to strive 18.8 %. Of employment and business opportunities is
contributing to people's income. The negative impact of rubber factory pollutes the air like
the smell of decaying society interfere with 79.2 % of respondents highly annoyed by air
pollution, generate noise and traffic congestion. Community adaptation strategies to face the
negative impacts such as odor 76.8 % of respondents overcome by installing freshener in
every room.
Keywords : social impacts, adaptation strategies, rubber plant