MOTIVASI MAHASISWA BERWIRAUSAHA DI KELURAHAN SIMPANG BARU KECAMATAN TAMPAN KOTA PEKANBARU

Abstract

This research was conducted in SimpangBaru Village Kecamatan Tampan. The purpose of this study is to determine the motivation of students to entrepreneurship in SimpangBaru Village Kecamatan Tampan. The focus of this study is what factors encourage entrepreneurial students in SimpangBaru Subdistrict Tampan District. The technique of determining the sample by purposive sampling and set the number of samples as many as 5 people. The author uses qualitative descriptive method and Instrument data is observation, interview and documentation. The study found that the average student who has a personal business is a student who sits in semesters 3-7 on some campuses in Simpang Baru Village. Types of business that many students do is a business trade Research found there are some forms of motivation entrepreneurship students in Simpang Baru Village, namely as follows: Lifestyle, Research found that the subject of research is very concerned with lifestyle today, but to get the lifestyle of young people the present research subject realizes not being able to rely on his family. Economic needs, Research also found that the research subjects decided to become entrepreneurs is not only to finance himself, as well as to finance his family dikampung. Needs achievement, Research also found that another important goal that motivates research subjects to entrepreneurship is to finance education so that no need menyatka to parents to finance education. Keywords: Motivation, Rational Choice, Student