PENGARUH UPAYA –UPAYA PEMASARAN TERHADAP MINAT KONSUMEN Kasus Evaluasi Penjualan Produk Jasa Ekspedisi CV. Riau Anugrah Family Pekanbaru

Abstract

This research was conducted in the CV . Grace Family Riau Pekanbaru . The setting of
the problem is how to influence efforts - marketing efforts on consumer interest . The purpose of
this study was to determine the effect of efforts - marketing efforts on consumer interest in CV .
Grace Family Riau Pekanbaru.
The author uses descriptive quantitative analysis method and some theories about
Pemasarn and Interests . Indicators used in the independent variables are product, price ,
promotion , and place and the dependent variable is the interest . Collecting data using
questionnaires , interviews and observations . The sample used is the census . Source of data
used is primary data or data obtained directly from the questionnaires and interviews . Secondary
data is data obtained from company documents CV .
Grace Family Riau Pekanbaru . the results of this study indicate that there is significant
between marketing variables on consumer interest . And the existence of a fairly strong
relationship between the variables and positive marketing of the consumer interest .
Keywords : Marketing , interest , services