STRATEGI KEPARIWISATAAN PADA DINAS KEBUDAYAAN DAN PARIWISATA KOTA PEKANBARU

Abstract

The strategy of tourism at culture and tourism service of pekanbaru. The objective of
this research was to find out the implementation of tourism’s strategy at culture and tourism
service of pekanbaru. This research is a qualitative research and the writer using snowball
technique to collect the data. Based on the result of the research, the writer had concluded that
the implementation of tourism’s strategy by the culture and tourism service of pekanbaru was not
running well, its evidenced by the lack of infrastructures as a tourism promotion, lack of budget
as construction and tourism’s development, and the employee’s quality who has not executed the
strategy that has been formulated in a maximum portion.
Keywords : strategy, implementation,tourism