PERAN INDONESIAN DIASPORA NETWORK ( IDN ) DALAM PENINGKATAN COUNTRY BRANDING ASPEK SOSIAL DAN BUDAYA INDONESIA DI AMERIKA SERIKAT TAHUN 2012-2016

Agung Wisandi

Abstract


This study discusses the Indonesian diaspora. Indonesian diaspora spread and settled in various parts of the world. this becomes a great potential for Indonesia, if diaspora Indonesia can maximize its potential. Diaspora Indonesia take role to improve branding of Indonesia. Indonesia's bad images such as social gaps, inter-religious conflicts, malnutrition, early marriage, etc., become consumption for other countries. This is what makes diaspora Indonesia plays an important role to become ambassadors of Indonesia abroad. Diaspora Indonesia that interact directly with the community, can provide information and reduce the bad image of Indonesia. 2012, the idea to form a unity of diaspora Indonesia was born in the United States. This is marked by the implementation of congress of diaspora Indonesia in Los Angeles. This idea, then continued with the establishment of the Indonesian diaspora network ( IDN ). In this study, will discuss the role of IDN in improving the branding of Indonesia in the United States in social and cultural aspects
This paper aims to describe The Role of Indonesian Diaspora Network ( IDN ) in Enhancement Country Branding Aspects Social Culture of Indonesia in The United States 2012-2016. This huge potential is owned by diaspora which can improve Indonesia's image. to achieve this goal, qualitative methods are used through a review of literature and policy documents.
The presence of IDN, making a new force for Indonesia in competing in the international world. various activities carried out IDN, which aims to improve the image of Indonesia. one of them diaspora indonesia in united states. through IDN USA, Indonesia's diaspora scattered in various nations state in the united states. The presence of USA idn is expected to improve the image of indoensia in social and cultural aspects.
Key Words: Diaspora Indonesian, Indonesian Diaspora Network ( IDN ), Country Branding

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