EFEKTIVITAS MEDIA RELATIONS PT RIAU ANDALAN PULP AND PAPER DALAM MENJALIN HUBUNGAN BAIK DENGAN MEDIA DI PROVINSI RIAU

Abstract

PT Riau Andalan Pulp and Paper is one of the largest private companies in the world
engaged in pulp and paper so that it is susceptible to getting issues related to environmental
damage, Media relations is one of the public relations functions that are needed by companies
such as PT Riau Andalan Pulp and Pulp and Paper . The purpose of this study (1) To determine
the level of effectiveness of media relations PT Riau Andalan Pulp and Paper in establishing
good relations with the media in Riau Province (2) To find out the supporting and inhibiting
factors of PT Riau Andalan Pulp and Paper media relations in establishing good relations with
the media in Riau Province.
The method used in this study is mix methods which combines two research methods as
well as quantitative methods supported by qualitative methods, with data collection techniques
namely through the dissemination of questionnaires to journalists in Riau Province with a
population of 146 media and a sample of 60 journalists representing 22 media in Riau Province.
Data analysis techniques in this study used descriptive statistical techniques and analysis
techniques of Miles and Huberman.
Based on Jefkins' media relations concept, the indicator of the results of this study shows
the level of effectiveness of PT RAPP's media relations in establishing good relations with highly
effective media at a scale of 3.28 and supporting and inhibiting factors namely the desire to
partner with the media. wherein the company is a dynamic source of news for the media, both
print and online media, the existence of a business interest in the relationship between the
company and the media where the limits of fairness and operational limits of work and the
inhibiting factors are those which are obstacles to the media the relations officer in carrying out
his strategy in fostering good relations with the media in Riau Province is where there are media
that have special tendencies and also an element of personal interest by media owners.
Keywords: Effectiveness, Media Relations, Mixed Methods