PELAKSANAAN STRATEGI PROMOSI SEPEDA MOTOR MERK HONDA (DEALER SEPEDA MOTOR HONDA MENARA AGUNG PAYAKUMBUH SUMATERA BARAT)

Abstract

Menara Agung Payakumbuh a Hondamotorcycledealers who and sincethe end of
2007 .Thesedealers not only sell themotorcycle , but alsothere is anofficial Hondaworkshop
that will serve every customerwho evermadea purchaseof motorcycles in theMenara Agung
Cabang Payakumbuh . To maintain the company afloat app opriate goals and achieve sales
targets and business benef it , the Menara Agung Payaku uh implementing promotional
strategies to achieve these goals . Research conducted at the Honda Dealers Menara Agung
Payakumbuh aims to determine the promotion and impleme t ion of strategies that become
inhibit ing factors and support in the implementat ion o promotional strategies in theMenara
Agung Cabang Payakumbuh . Data obtained in writing sci t if ic papers obtained by
distribut ing quest ionnaires to some consumers Menara A ung Cabang Payakumbuh selected
respondents . Data analysis technique used is descript ve analysis techniques , whereafter the
data is collected , the data can be classif ied according to the indicators used in this study .
Fromthe research that has been done , it is known tha the implementation of promotional
strategies in theMenara Agung Cabang Payakumbuh can b categorized as "good enough ".
It can be seen from the responses given by the respondents in the study . That is why it is
recommended that Menara Agung Cabang Payakumbuh over he Great Dealer implement
promotional strategies with better , and minimize obst cles that become obstacles in the
implementat ionof promotional strategies .
Keyword : pemasaran, bauran pemasaran, promosi, strategi promosi.