MAKNA ATRIBUT NATAL BAGI SALES PROMOTION GIRL (SPG) MUSLIM DI KOTA PEKANBARU

Abstract

The Indonesian Ulama Council (MUI) forbids the use of non-Muslim attributes for
Muslim employees, including inviting or ordering the use of non-Muslim attributes is haram. The
fatwa issued by the MUI sparked various speculations, meanings and opinions among
Indonesians. Some big sales promotion girl companies are also tied to a number of conduct code
(regulation of appearance) where SPG must follow the rules like wearing christmas attributes.
Regulations made by companies usually do not see whether employees are Muslim or non-
Muslim. This study aimed to find out how the meaning of christmas attributes for Muslim sales
promotion girl in Pekanbaru City and how the meaning of fatwa haram MUI related to the use of
christmas attribute for Muslim sales promotion girl in the city of Pekanbaru.
This research used qualitative research method with phenomenology approach. Research
subjects consisted of fife sales promotion girl in Pekanbaru selected by using purposive
technique. This study used interview data collection techniques, observation, and research
documentation. To achieve the validity of the data in this study, researchers used the extension of
the following and triangulation.
The results showed that the meaning of the Christmas attribute was divided into two, namely the
true meaning and meaning of use. The true meaning of the natal attribute is as a symbol of
Christianity, the meaning of culture, and the meaning of colors and cypress trees. Furthermore
the meaning of the use of the natal attribute by spg is a profession demands and as a compulsion.
Meaning of fatwa haram MUI related to the meaning of use of attribute natal for spg muslim
divided two that is appraised is right and too excessive. Some SPG feel that the fatwa must be
obeyed while some others feel that the fatwa cannot be linked to the world of work
Keyword: the meaning, sales promotion girl