PENGARUH MENONTON SIARAN LANGSUNG SALURAN BTS DI APLIKASI V LIVE TERHADAP MOTIVASI BELAJAR BAHASA KOREA PADA KOMUNITAS BTS FANBASE INDONESIA

Abstract

The effect of social media is the emergence of a change of perception in a
person that may lead to a change in attitude and behavior of the person. The S-R
model theory illustrates the mass media communication process that emulates the
stimulus and the recipient responds by showing the response. In addition to providing
information and entertainmen, social media can also affect a person's learning
motivation. One of the media that can generate motivation is V live app. V live app is
a live video app that is popular among Korean culture fans. The purpose of this study
is to find out how much effect Watching Live Streaming BTS Channel On V Live
Application To Motivation Learning Korean Language Of BTS Fanbase Indonesia
Community.
The method used is quantitative by using sampling technique saturated and
the number of samples of 102 respondents. Researchers collected data with
questionnaires. In this research, researcher use simple linear regression analysis. To
process the test questionnaire data is done by using SPSS (Statistical Product and
Service Solutions) program Windows version 23.
The results obtained from the analysis of responses of respondents is the
indicator variable X the most dominant is the frequency indicator with the average
value of answers is 3.5 in the category agree, while the variable Y indicator with the
most dominant indicator is the existence of expectations with an average grade of 3.5
answers in the agreed category. Then from the test results of determination coefficien
obtainned Rsquare value of 0.454. So it can be concluded that watching live
broadcast BTS channel has an effect of 45.4% on the motivation to learn Korean
language of members BTS Fanbase Indonesia community, and lies within the
category strong enough.
Keyword: effect of social media, Motivation Learning