DAMPAK KEBIJAKAN SUGAR TARIFF MEKSIKO TAHUN 2014 TERHADAP PERUSAHAAN COCA COLA ASAL AMERIKA SERIKAT

Daniel Martua Siregar, M. Saeri

Abstract


The purpose of this study is to figure out the effectivity of sugary tariff done by Mexico
in 2014 on Coca Cola Company from the United States in case of the usage of High-Fructose
Corn Syrup (HFCS) in Coca Cola soda that has increased mortality and obesity in Mexico, as
the background of this writing. Sugary Tariff policy issued by the Mexican government in 2014
is a new policy to overcome the rate of circulation of soft drinks and to reduce the level of
consumption as an attempt to avoid obesity.
This study uses an Economic approach known as Mercantilism. There are two wellknown
perspectives related in the study of International Political Economy: 1) the perspective
of liberalism that offers free trade among countries in the world without any restriction in the
form of tariff or non-tariff; and 2) the perspective of Mercantilism (economic nationalism)
which is identical to protectionism.
Protection strategy is a policy that is often used by a country to protect the national
interests especially by the affectuation of free market (Free Trade Area). Nowadays, Coca Cola
has dominated 70% of the sales of soft drinks in Mexico and has affected Mexico's economic
development. Hence, the enactment of sugary tariff in 2014 is a Mexican effort to protect the
interests of the country and it also has impacted to the Coca Cola Company.
Kata Kunci : sugary tariff, HFCS , Kebijakan, Obesitas, Konsumtif, National Ekonomi,
Merkantilis, Free Trade Area.

Full Text:

PDF

Refbacks

  • There are currently no refbacks.