PELAKSANAAN PROMOSI OBJEK WISATA TAMAN REKREASI STANUM BANGKINANG KABUPATEN KAMPAR

Abstract

Promotion is way of communicating used by companies or organizations to
encourage or attract potential customers to buy products or services marketed. The
purpose of this study is to determine the implementation of promotion of attractions
stanum bangkinang and obstacles in the implementation of promotions. The research
use qualitative method with descriptive approach, research subject is managerial task
force team as manager, staff of administration park stanum, employee in charge of
guarding indopura stanum pool. Data collection conducted in this by interview,
observation and documentation. The result of this research is promotion of stanum
bangkinang recreation park doing promotion through two media or promotion mix
that is advertising, and public relation, but the result is not good. Obstacles faced in
the implementation of promotions through the two media promotion mix is in terms or
the market (kinds of buyers are diverse) funds for limited promotion, still in the stage
of remodeling and renovation so it has not focused on promotion.
Keywords: promotion tour, promotional mix, recreation par