THE INVOLVEMENT OF COMMUNITY IN MANAGEMENT OF TABUIK TOURISM EVENT PARIAMAN CITY WEST SUMATERA PROVINCE

Abstract

Tabuik is a cultural heritage in the form of ritual or ceremony that developed in Pariman
since about two centuries ago. This event was held to commemorate the death of Husain
(grandson of the Prophet Muhammad) in battle in Karbala and it’s done every 1-10 / 14
Muharram by involving stakeholders. The community re-presented some fragments
according to the Pariaman community's interpretation in the form of 7 rituals or ceremonies.
The purpose of this research to determine community involvement in management of Tabuik
Tourism Event Pariaman City West Sumatera Province. This research used event
management as the concept. This research is qualitatif research with descriptive. Method
and data sources obtained withinterview, documentation, and literature study, determination
technique using purposive informant sampling is subjective determination. Based this
research, there is community involvement in management of Tabuik tourism event start from
planning, involved in organizational structure. Involvement in the implementation especially
for every ritual and various products produced by the community. And community
involvement in the evaluation of each activity. Factors that influence community involvement
in management are internal (ownership, community identity, and solidarity) and external
(roles in organization, knowledge and education, economics) factors.
Keywords: tourist attraction, event management, community-based tourism