STRATEGI PROMOSI WISATA DINAS KEBUDAYAAN, PARIWISATA, PEMUDA DAN OLAHRAGA KABUPATEN KUANTAN SINGINGI

Abstract

This study aims to find out the strategy of tourism promotion that has been implemented by
the Department of Culture, Tourism, Youth and Sports Kuantan Singingi Regency and to
determine the inhibiting factors of promotional activities undertaken. The research method
that is used is qualitative descriptive. The main informants of the study were Head of
Culture, Tourism, Youth and Sport Office of Kuantan Singingi Regency, supporting
informants were head of Tourism and Creative Economy, Section Head of Tourism
Resources, Tourism Section Head, and Staff of Tourism and Creative Economy. Data
collection is done by direct observation, interview, and documentation. Data analysis is done
through the stages of data collection, data reduction, data presentation and conclusion. The
results of this study concluded that the Tourism Promotion Strategy that has been
implemented by the Office of Culture, Tourism, Youth and Sports Kuantan Singingi Regency
are advertising, sales promotion, public relations and online promotion. In addition,
promoting inhibiting factors are the lack of budget funds provided by local government
(Pemda), proposed proposals of activities often rejected by the government, often late in
preparing for all promotional purposes, and no special section of public relations that deal
with the issue of promotion. It causes the Department of Culture, Tourism, Youth and Sports
Kuantan Singingi difficult to conduct promotional activities.
Keywords: promotion strategy, promotion mix, and torism