GAYA KOMUNIKASI PENANGGUNGJAWAB KORAN DALAM MENINGKATKAN MOTIVASI KERJA WARTAWAN DI RIAU POS

Abstract

Every chief has particular characteristic and different style of communication in leading his/her employee. The communication style of newspaper coordinator can improve motivation of work of journalists. The communication style of newspaper coordinator in Riau Pos are two-way communication and is open. This research aims to know the communication style of newspaper coordinator to improve motivation of work of journalists and supporting factors of motivation of work of journalists in Riau Pos.
This research used descriptive qualitative method. The research subject involved newspaper coordinator of metropolis and journalists of Pekanbaru, determined by purposive sampling method. The object of research is the communication style of newspaper coordinator to improve motivation of work of journalists in Riau Pos. The technique of collecting data used interview, observation, and documentation.
The results of this research showed that the communication style of newspaper coordinator to improve motivation of work of journalists in Riau Pos are the equalitarian style which means a two-way communication style based on the similarity aspects. Characteristic of the equalitarian style are (1) clarity in commands and work instruction of newspaper coordinator to journalist; (2) creating good relationship; (3) giving motivation; and the dynamic style, which means communication style that has an aggressive tendency. Characteristic of the dynamic style are (1) keep the work done in short time; (2) encouraging journalists to work harder; (3) giving an assignmet in a hurry. Supporting factors of motivation of work journalist in Riau Pos are (1) the welfare of journalist; (2) appreciation; (3) work environment; and (4) work period.
Keyword: journalists, newspaper coordinator, the communication style, work of motivation