DAYA TARIK WISATA BUDAYA FESTIVAL CIAN CUI DI KOTA SELAT PANJANG PROVINSI RIAU

Abstract

The cian cui culture festival is a water war festival held at the Lunar New Year celebration that
existed 20 years ago, its philosophy can be interpreted as wet-basahan can be defined as a share
of sustenance because the water is the source of sustenance so by splashing equally by dividing
kesesama. The purpose of this research is to find out (1) Variety of attraction in Cian Cui
Festival in Meranti District (2) How to get the Cian Cui Festival (3) How to improve Cian Cui
Festival as a tourist attraction. The design of this research is qualitative with deskruptive
approach. The subjects of this study are key informants namely, Department of Tourism Youth
and Sports District Merantidan Additional informants are community leaders Tiong Hoa-Melayu
Strait Long and Society around Festiva budayal Cian Cui.Teknik data collection used is
observation, study documentation, and in-depth interview. Technical data analysis refers to the
concept of Milles and Huberman (1992). The results show that the cian cui cultural festival is not
a religious event but it is a tradtion that is born from society to all people, and the variety of cian
cui festival attraction is the uniqueness, beauty, and the values obtained in cian cui festival,
because the festival This is all the tourists participate not participate as the audience only, and the
public view of the cian cui festival is very good because many benefits are gained such as
tourism promotion event, trade at the time of the event took place and most important when two
cultures melayu and china can unite and other . The government's planned improvement efforts
to widen the streets around the festival are ongoing because of the targets reached by 15,000 to
20,000 tourists, as well as improvements from other facilities and cultural festival cian cui event
itself.
Keywords: attraction, festival, culture, Cian cui