KOMUNIKASI INOVASI BANK SAMPAH DALANG COLLECTIONDALAM MENINGKATKAN PEMBERDAYAAN MASYARAKAT MELALUI KREATIVITAS PENGOLAHAN SAMPAH PADA MASYARAKAT DI KELURAHAN REJOSARI KULIM PEKANBARU

Abstract

Dalang Collection rubbish Bank is a rubbish recycling center in the city of Pekanbaru, it is useful to recycle therubbishbecomes some economical things and marketable so that it can help the communities’economy. The purpose of this research was to find out the communication innovation process of Dalang Collection rubbish bankin empowering communities through creativity treatment and determine the impact of innovation in the communications community empowerment through creativity in Rejosari kulim subdistrict pekanbaru.
This study was a qualitative research method that emphasizes the descriptive approach. The subject of this studywere four informants who consisting of managers, employees, customers and RW were selected through purposive sampling technique. Technique authenticity of data in this study using the extension of participation, triangulation and the adequacy of triangulation.
The results of this study show that first, the communication innovation process of Dalang Collection rubbish bank in empowering communities through creativity sewage treatment has three stages as disseminate to the public, to convey the message about the mechanisms of rubbish management, then monitoring and evaluation. Second, the impact of innovation in the communitis communications empowerment through creativity in the Rejosari kulim subdistrict pekanbaru which were consisted of social impact and economic impact. The conclusion of this study is Dalang Collection rubbish bank has been successfully utilized in disseminating the communication innovation to the public of Pekanbaru city, especially in Rejosari kulim subdistrict.