KOMUNIKASI PEMBERDAYAAN KELOMPOK PEDAGANG PANTAI PESONA (KP3) RUPAT UTARA OLEH DINAS KEBUDAYAAN, PARIWISATA, PEMUDA DAN OLAHRAGA KABUPATEN BENGKALIS

Abstract

Communication process is one of defining factor in the success of empowerment the
community. The planned program should distribute well. Therefore empowerment
communication becomes a trend in managing the community to increase their standard of
living especially for the community which far for receiving any information but still in the
“circle” of extraordinary natural potential. The purpose of this research is to know
communication of empowerment, participation and obstacles happen to PantaiPesona
Merchant Group of North Rupat by Culture, Tourism, Youth and Sport Affair of Bengkalis
Regency.
Model of the empowerment communication with democratic leadership has applied in
this research to measure the communication of empowerment. The research used qualitative
method through descriptive analysis which refers to Huberman and Miles data model
systematic analysis. Subject in this research are tanjung Medan’s headman, Tanjung
Medan’s Companion Village, and the members of PantaiPesona Merchants’ group (KP3)
North Rupat.
The result of this research indicates the efforts empowerment communication for the
group development has run well. Generally, the patterns that showed up in the
communication model above have been run well. It is just some sustaining success factors of
this program not yet implemented maximally such as : the government hasn’t maximally
identifying social community, the empowerment hasn’t done regularly and periodically, and
the parties involved in managing KP3RU hasn’t have good capacity and capability.
Keywords: empowerment comunications, empowerment the community